Keller Williams' RED Day Earns Inman News’ Most Innovative Marketing Campaign
Keller Williams Realty, LLC (KW), the world's largest real estate franchise, announces that its 2026 RED Day (Renew, Energize, Donate) campaign has been named the Most Innovative Marketing Campaign at the 2026 Inman Innovator Awards for its locally led, nationally supported, community-powered approach.
“RED Day is a reminder that doing good and building a strong brand go hand-in-hand,” said Sandra Howard, Chief Marketing Officer, KW. “When people consistently show up for their communities, the brand story tells itself.”
In its 18th year, RED Day is KW’s annual franchise-wide initiative dedicated to improving the communities where its affiliated agents live and work.
In 2026, KW expanded its brand impact by equipping its global network with comprehensive marketing communications resources, including turnkey social media assets, videos, messaging, press release templates, and media relations guidance that enabled local KW-affiliated market centers and agents to share their service projects within their communities.
