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In an ever-evolving streaming landscape, DIRECTV has made a play for genre-specific viewers, while continuing to accommodate those who want access to it all.
Best known for its Signature Packages (the service’s comprehensive live TV bundles), DIRECTV has introduced more targeted — and therefore, more affordable — Genre Packs. Starting at $19.99 per month (following a five-day free trial period), these streamlined monthly packs were created as a way for customers to tap into their specific areas of interest (i.e. sports, entertainment) without needing to commit to the provider’s more traditional offerings. Customers can either pick a favorite or mix and match for their ideal blend of TV and streaming apps.
DIRECTV offers six main Genre Packs: MyEntertainment, MySports, MyNews, MyKids, MiEspañol and the MySports & MyNews Duo. Customers then have the option to add Mini Packs — MySports Extra, MyCinema or MyHome Team — to qualifying base plans.
For a brief breakdown, MyEntertainment ($42.99 per month) has 60-plus channels focused on, unsurprisingly, entertainment, along with subscriptions to the Disney+, Hulu Bundle and HBO Max Basic With Ads. MySports ($64.99 per month) has 20-plus sports networks plus an ESPN Unlimited subscription. MyNews ($44.99 per month) has 10-plus channels focused on breaking news and information, with local channels included that vary by market. Customers can opt to bundle and save with the MySports & MyNews Duo ($74.99 per month), which has everything offered in both the MySports and MyNews Genre Packs for just $15 more than the former (a savings of $24.99 per month compared to their individual prices).
