The city said its sale rate of 44 per cent for VIP tickets to the World Cup watch party generated $5 million, but it’s not clear how much the cash strapped municipality will get to keep.
Toronto sold less than half the tickets to its marquee World Cup 2026 watch party, according to newly released figures, a sales slump that could deal a revenue hit to an event that was already facing a $5-million shortfall.
Soccer fans bought only about 44 per cent of available premium tickets to Fan Festival staged at Fort York and the Bentway during the tournament, the municipality said in a statement Tuesday.
The city hasn’t said whether it has made up a $5 million funding shortfall
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