How We Cut Our Homepage TTFB from 800ms to Under 200ms (and Refreshed the Hero While We Were At It)
Our homepage was fine. It loaded. It had words on it. It even had a CTA button. But "fine" doesn't convert visitors into users — and when we dug into the numbers, we found a hero section that was trying too hard and a server that was working harder than it needed to.
Here's the story of how we redesigned the hero, cut TTFB by 4x, and built an A/B testing framework from scratch — all in a single sprint.
The Diagnosis
We started with a health check. The numbers weren't terrible, but they weren't good either:
