L to R: Julián Arango as Hugo Lombardi, Juanita Molina as Mila, Ana María Orozco as Betty, Jorge Enrique Abello as Armando and Natalia Ramírez as Marcela.Prime VideoBetty's back! Prime Video has confirmed the return date of the hit series, rebranded its title, revealed a change in how viewers will watch it, and dropped a video teaser ahead of the premiere.Betty la Fea: The Story Continues is now rebranded Betty la Fea: Uglier Than Ever. Ana María Orozco steps back into one of Latin America's most recognizable roles in a new season that brings a wave of surprises at Ecomoda.​Season ​3 premieres August 28, exclusively on Prime Video worldwide. But unlike prior seasons, this time​ the series drops all episodes at once, giving the franchise its first true binge release after two seasons of weekly rollouts.The move underscores the platform's confidence in a series that has already proven its reach. The previous season became the top Colombian title on Prime Video in its first week of release in 2025, fueled by ​the nostalgia ​factor from its original fans and a new generation of viewers.In the new season, designer Hugo Lombardi (Julián Arango) holds his farewell fashion show.Prime Video/Ana Maria Toro ChaconMORE FOR YOUA Nostalgic Return With New StakesThe revival continues to lean into the emotional pull of the original novela while expanding its story for today's audience.This season opens with Betty returning to Bogotá for Hugo Lombardi's ​(Julián Arango) farewell fashion show, a setting that brings old relationships back into focus. Her reunion with Armando (Jorge Enrique Abello) reignites unresolved tensions, while the reappearance of Michel, her French ex, sets up a new love triangle.At the same time, the story pushes Betty into unfamiliar territory. She begins therapy, moves into her own apartment, and faces a corporate crisis at Ecomoda tied to a plagiarism scandal.Longtime fans will also see the return of key characters, including El Cuartel de las Feas in full formation, along with El Francés and Román, played by Diego Cadavid, whose comeback was confirmed when the series was renewed.A Franchise That Still DeliversThe success of Betty la Fea: The Story Continues reflects a broader strategy at Amazon MGM Studios to invest in local storytelling with global appeal.That approach has turned the sequel into one of Prime Video's strongest Latin American originals, building on a franchise that already held a Guinness World Record as the most successful telenovela in history.Javiera Balmaceda, Head of International Originals for Latin America, Canada and Australia at Amazon MGM Studios, points to the character's lasting connection with audiences."Betty is one of those characters who lives in the hearts of millions of people across the world. This new season honors that legacy while daring to take her story somewhere unexpected, and this new season arrives to surprise long-time fans and first-time viewers alike. We can't wait for audiences everywhere to experience it."That balance between familiarity and reinvention has been central to Prime Video's ​Latin America programming strategy. The company's focus on locally rooted stories has produced hits across ​t​he region, ​s​uch as Betty la Fea​ and​ La Casa de los Espíritus, released earlier this year.Produced by RCN Estudios, Betty la Fea: Uglier Than Ever continues to bring back much of its original ensemble, including Ana María Orozco, Jorge Enrique Abello, Natalia Ramírez, Julián Arango, Lorna Cepeda and Mario Duarte, alongside newer additions like Juanita Molina and returning fan favorites such as Diego Cadavid.The third season is directed by Juan Carlos Mazo and produced by Juan Pablo Posada, Yalile Giordanelli and Alexander Marín, with writing by César Augusto Betancur "Pucheros," Luis Carlos Ávila and Carolina Cuervo.