The company said this year's collection includes premium, traditional and modern product lines, with products targeting both individual consumers and the corporate gift market.
The premium Trang Vang collection features redesigned gift boxes inspired by East Asian aesthetics, using premium materials and decorative printing techniques.
The Pha Le Van Phuc and An Phuc Mooncake Box in Kinh Do's Mid-Autumn collections. Photo courtesy of the company
Among the new products is the Pha Le Van Phuc & An Phuc gift boxes, designed around the image of a full moon and themes of peace and prosperity.
Another premium collection, Trang Vang Que Hoa Vong Nguyet, draws inspiration from poems in the Ngu Che Thi collection written by Nguyen Dynasty emperors and incorporates Vietnamese cultural elements into its packaging.
