Amazon.com Inc. (NASDAQ:AMZN) is trying to convince regulators and investors that Project Kuiper can become a real Starlink rival, and Thursday’s earnings report is a prove-it moment on whether its heavy AI and data-center buildout can scale without crushing free cash flow.

Amazon.com shares are showing limited movement. What’s next for AMZN stock?

AMZN Q2 Earnings Preview: What Wall Street Expects

July 30 is shaping up as a referendum on whether Amazon can fund aggressive AI/data-center investment (and keep Kuiper ambitions moving) while still expanding margins and cash generation.

EPS Estimate: $1.82 (Up from $1.68 YoY) – EPS expectations of $1.82 signal the Street wants proof that AI-driven capex isn’t just growing the cost base, but translating into operating leverage across AWS, ads, and retail.