Jul 28, 2026
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Google Search data reveals a growing desire to unplug and connect in real life with local run clubs, mahjong lessons and more.
This year, it seems like everyone is looking for ways to unplug, go offline, and connect with others. Searches for “how to digital detox” are up +110% since the beginning of this year, and “how to touch grass” is a breakout search over the past month. If you don’t know what touching grass means, you’re not alone — searches for “meaning of touch grass” are up 90% this year. To put it simply, touching grass means intentionally taking time to reconnect with the physical world. Our latest Google Trends deep-dive into search behavior shows that people are increasingly seeking out more in-person connection, more time spent outdoors, and more opportunities to learn. Here’s a look at the trending hobbies and activities people are exploring this year.
Logging off and lacing upSearches show that people are eager to get moving together. “Run club” and “how to start running” hit all-time high search interest in 2026, with “how to find local run clubs” and “how to make friends at run club” as related breakout questions in the past month.
