Xinemarte, the immersive cinematic art platform developed by Los Angeles-based creative technology company SQNXR, has made its Malaysia premiere as a special program at the recently concluded 9th Malaysia International Film Festival in Kuala Lumpur.
The platform’s Kuala Lumpur rollout began a day ahead of MIFFest‘s opening, and marks the second stop in Xinemarte’s Asian expansion following a soft launch in Taipei.
The Malaysia program centers on “The Room Remembers,” Xinemarte’s inaugural thematic chapter, and its first presentation, “Fluid” – a 25-minute audiovisual work by SQNXR Creative Director Ray Tijssen, who operates under the alias 0010×0010. The work treats the movie theater itself as the primary artistic medium, drawing on cinematic-scale projection and Dolby Atmos surround sound to create a shared sensory environment.
“You have canvas, you have screens, you have sculpture and you have movie theatre rooms,” Tijssen said. “The room becomes the audience. The room remembers.”
Tijssen described “Fluid” as “organic forms adrift in a single current, where solid and liquid move as one, somewhere between deep ocean and deep space.”
