Fashion is a part of our lives, we breathe it every day. Look around, and you’ll find garment stores everywhere: from small roadside stalls to giant malls, from local shops to global brands. Fashion never goes out of trend. But have you heard of the term fast fashion? Let’s find out what it means.What is fast fashionFast fashion is often linked to sustainability and environmental concerns. It refers to clothing that is mass-produced quickly to keep up with the latest trends. The goal? To get new designs from the runway to your wardrobe in record time, at the lowest possible cost.To meet this growing demand, the fashion industry churns out massive quantities of garments at extremely low prices. Brands race against time to launch new collections before their competitors, creating a never-ending cycle of production and consumption.This trend gained momentum with globalisation and the boom of e-commerce. Social media influencers, online shopping, and instant style updates have fuelled the demand for fresh collections almost every week, making fast fashion a global phenomenon.
Close up of lGarment Factory Waste
| Photo Credit:
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How it evolvedFashion has come a long way. In the past, new collections arrived only with the change of seasons, spring, summer, autumn, and winter. Designers would showcase their work, and that single collection set the trend for months.But things changed as people began craving more variety. With the rise of technology and the explosion of social media, fashion trends started spreading as fast as the internet. To keep up, brands began producing new styles at breakneck speed, turning fashion into a constant cycle of “what’s next?”
