Cracker Barrel Old Country Store Inc.
(NASDAQ:CBRL) CEO Julie Masino is stepping down, the company announced Monday, nearly a year after its controversial branding modernization sparked political backlash.
David Deno will become the chain's CEO on August 10, with Masino staying through October to support the leadership transition.
"Cracker Barrel is a truly iconic American brand, defined by its unique combination of warm country hospitality, timeless appeal, and deep connection with guests across generations," Deno stated.
Deno led Bloomin’ Brands as CEO from 2019 to 2024 and previously held executive leadership roles at Best Buy Co Inc.
