TOKYO Enmusubi went live in September 2024, after a survey found that around 70% of people interested in marriage were not actively engaging in matchmaking.
To overcome this reluctance and ensure that only people interested in tying the knot joined, those signing up had to prove that they were legally single and pass an online interview, among other conditions.
As at June 30, the app had 16,000 registered members – whittled down from around 36,000 applicants – and 760 couples in "serious relationships", according to government data released in July.
A total of 265 couples had married.
People walk in a shopping district in Tokyo, Japan, on Jun 16, 2026. Photo by Reuters
