Wednesday discount drives cinema attendance revival
The Türkiye stand at the 75th Berlinale hosts numerous professionals.
Discounted Wednesday screenings have become a significant engine of growth for Türkiye’s cinema industry, reshaping audience habits by drawing millions of moviegoers to theaters on weekdays and helping boost both ticket sales and box office revenue.
A nationwide discounted cinema campaign that began in late 2025 has evolved into one of the Turkish film industry’s strongest growth drivers, according to data from Box Office Türkiye.
The initiative was launched after the Culture and Tourism Ministry’s Cinema Festival, held on Sept. 27-28, 2025, when tickets for all films were capped at 80 Turkish Liras (around $1.25) across 1,500 screens in 80 cities. The promotion attracted more than 780,000 admissions over the weekend, prompting authorities to extend discounted Wednesdays through the end of the year before continuing the campaign into 2026.
