A high-profile campaign billboard promoting an Israeli prime ministerial candidate near Larnaca Airport has caused an outcry and political friction within the Greek Cypriot administration, according to local media reports.

The promotional displays for Gadi Eisenkot, a former Israel Defense Forces chief-of-staff and leader of Israel’s Yashar party, have prompted demands for an outright ban on third-country political advertising across the island's Greek Cypriot-controlled areas.

The advertisements have been put up ahead of Israel's Oct. 27 general election, aimed directly at the soaring numbers of Israeli tourists and expatriates on the island.

One billboard greeting arrivals read, “Israelis, enjoy! You deserve it,” while a second sign placed along the return highway to the airport urges travelers to “Come back and win!”, reported the English-language daily, Cyprus Mail on Monday.

Eisenkot’s campaign headquarters confirmed to the Cyprus Mail that the billboards were an official strategy to mobilize Israeli voters vacationing abroad.