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BYD has been working hard to break into and grow customer demand in the European market, and part of that has been trying to get Europeans to warm to the company by sponsoring their favorite sport and some of their favorite teams. That has included sponsoring the UEFA Euro 2024 tournament; partnering with Manchester City, the most successful team in the English Premier League in the past decade; partnering with Serie A champions Inter Milan; and more.
Now, BYD is partnering with perennial Ligue 1 winners and back-to-back Champions League winners PSG. “BYD, the world’s leading manufacturer of new-energy vehicles, and Paris Saint-Germain, one of the world’s most iconic and influential football clubs, are proud to announce a new global partnership through June 2029. Under the three-year agreement, BYD becomes the Official Automotive Partner of Paris Saint-Germain,” BYD writes.
“The partnership brings together two global brands united by a shared vision of innovation, excellence and international ambition. Both Paris Saint-Germain and BYD have transformed their respective industries by constantly challenging conventions, embracing innovation and building meaningful connections with millions of fans and customers around the world.
