SynopsisBots on the Shop Floor Zebra Tech CEO Bill Burns explains to Suraksha P how frontier AI models complement, rather than replace, frontline workersIllinois-headquartered Zebra Technologies sees ‘frontline AI’ as a bigger opportunity than office-based generative AI, as businesses increasingly deploy artificial intelligence (AI) to support workers in factories, warehouses, retail stores, logistics networks and field operations, chief executive Bill Burns told ET in an interview.Zebra, which had annual revenues of $5.4 billion in 2025, provides enterprise-grade hardware and software for useNow Playing
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Bots on the Shop Floor Zebra Tech CEO Bill Burns explains to Suraksha P how frontier AI models complement, rather than replace, frontline workers
TL;DRAI
Zebra sees frontline AI for warehouses and factories as bigger than office AI, anchoring its hardware-software enterprise strategy. IT leaders should prioritize field automation and real-time operations; hardware-software integration becomes the competitive moat.
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