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Here’s which movies, shows, creatives and brands got the most (and least) buzz out of San Diego Comic-Con this year.
Marvel. David Jonsson starring in Black Panther III as the son of King T’Challa? Great choice. Ryan Gosling joining the MCU as the new Ghost Rider? Great choice. Plus: The Avengers: Doomsday sizzle reel shown in the room was also an improvement upon the muddled and artificial-looking teaser trailer. Robert Downey Jr. assured EW the movie is “absolutely fantastic.” Page Six just reported he’s making $100 million for Doomsday and Secret Wars, so the man better say it’s fantastic.
Lanterns: After dealing with some silly controversy — because now there always is — HBO showed a new trailer for its upcoming Green Lantern drama that was way better than the what fans had previously seen. If that wasn’t enough of a show of confidence, HBO also screened a whopping seven clips and the consensus is that the footage was very strong. DC also had a terrific activation with its Lanterns Training Headquarters escape room, which didn’t skimp on the immersive detail, taking fans 30 minutes to complete. And on the comic book side, DC Comics artists and writers drew huge lines (so to speak) in the convention hall, and the publisher swept the Eisner Awards with eight wins and two shared wins, more than any other company. This is all as its Absolute imprint dominates sales, buzz, and accolades. Yet the lack of DC Studios film news (James Gunn was off shooting Man of Tomorrow while Clayface, which released a strong trailer last week, was tucked inside another panel) stood in contrast to Marvel’s usual “here’s what we’re doing for the next several years” drop.
