It might seem easier than ever to start and run a business using artificial intelligence (AI).
At the extreme end, some AI tools offer to run key business functions “while you sleep”, or even build entire apps from a single prompt.
But this technology carries new risks and is reshaping some old ones. And we aren’t just talking about how “vibe coding” – creating something like an app from scratch, without needing any coding skills – might result in glitches for customers.
No matter how big your business, the key customer protections in the Australian Consumer Law still apply. Businesses are also bound by their own contractual obligations to deliver what they promised on time, in the way they promised.
If you’re running or looking to start a business using AI tools – from writing your marketing text, to AI chatbots interacting with your customers – here are some of the key legal risks you need to manage.
