Gianni Infantino is not a man used to apologizing. And even though he said sorry three times on the second slide of a 15-page Instagram post, that remains the case.

"To everyone who missed our beautiful game, the emotions, the celebrations, the laughter, the crying, the deception, and the joy. To all of you who missed watching kids, babies, grandparents, and parents come together for the beautiful game, I say sorry that the matches are now over and sorry that you missed all that joy and togetherness. Sorry that you were so consumed by hate and criticism that you missed it all," read a missive from the FIFA president posted on FIFA's website, his personal Instagram account, and FIFA's online and social channels. Comments were turned off.

The Swiss executive went on to claim that the World Cup, had brought "no violence, no incidents, 100% safety and security, only joy and happiness!” The exclamation mark was not the only part of the message reminiscent of US President Donald Trump's communication style.

Infantino claims to have 'united' Iran and USA

"While you spread hatred, we worked tirelessly to unite two countries at war. Iran entered the United States without incident or conflict," Infantino wrote.