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In the early days of streaming services, it was common to find a free trial that gave you a chance to explore a platform before paying for a subscription. Netflix popularized this and famously gave users the first month at no cost.
As the streaming wars have escalated, however, this approach has become less common. Platform providers know that people sign up with different emails and switch around between services, so they need to do more to retain them for longer. This is where introductory prices have come in as arguably a superior model to the free trial.
New Customer Offers Have Always Been a Key Part of Entertainment
Offers for new customers have always been important in the entertainment market, especially in highly competitive industries. For example, in the online casino sector, players will often shop around for the best new customer offers. These can include free spins to try out slot games or deposit match bonuses that provide them with bonus funds. If players enjoy the games and the site, they may then be encouraged to play with their own funds.
