Just nine months after “Heated Rivalry” premiered and became a worldwide phenomenon, gay adult entertainment company Falcon | NakedSword is getting into the book business.

The San Francisco-based company is launching FalconInk, a publishing house with a focus on erotic fiction, Variety has exclusively learned. The publisher will consist of three imprints: Falcon Books, NakedSword Books and Raging Stallion Books.

FalconINK has debuted two novellas: “Hard Ball,” an original sports romance from Falcon Books, and “Wild Game: Open Season,” a prequel to the gay adult film “Wild Game,” from NakedSword Books, releasing Sept. 10.

“This exciting venture reflects our commitment to expanding beyond our traditional audience while staying true to the storytelling and sexuality that have defined Falcon for more than five decades,” Falcon | NakedSword CEO Tim Valenti said in a statement Monday morning. “For the first time, we’re also creating content for one of the largest audiences in the M/M romance space: women. No company is better positioned to tell accessible romantic and erotic stories than the one that has been doing it so successfully since 1971.”

The company’s co-chief content officer Ben Rush said, “Beyond publishing, FalconINK will serve as an incubator for future film and television adaptations, both mainstream and adult, and further expand the Falcon | NakedSword universe through original and existing IP. We’re proud of how the company continues to evolve while remaining committed to the freedom and acceptance we’ve represented within the LGBTQIA+ community for 55 years.”