Source: Sonny Dickson
Apple’s unveiling of iPhone 18 models this fall is expected in September, as usual, but there are several ways this year’s launches will reflect the anomaly of COVID-era 2020’s iPhone releases.
How this fall’s iPhone event could differ from Apple’s launch norms
Apple has many highly successful products, but the iPhone remains its crown jewel. It accounts for a huge chunk of the company’s overall revenue.
As such, Apple understandably tries to stay consistent with iPhone launches. By maintaining a predictable schedule for new iPhones, it can better keep Wall Street and customers happy.
