The European Commission's recently unveiled draft EU electrification plan ambitiously positions Europe to become the world's first "electro-continent," spurred in relatively equal measure by a continued commitment to the energy transition and a desire for energy security and economic benefits that Brussels believes electrification provides. The electrification push represents a shift from the previous commission emphasis on renewable energy build-out and emissions reductions targets, and was in fact accompanied by a proposed pragmatic climbdown from some of the more difficult targets in the bloc's Emissions Trading System (ETS). Electrification itself will be expensive — the scale proposed by Brussels would require more than just wide-scale electric vehicle (EV) and heat pump uptake — but European leaders hope it will reduce dependence on potentially even more expensive fossil fuel imports.