MINISO Expands Its IP-Driven Retail Concept with the Opening of Macau's First MINISO LAND
MACAU , July 27, 2026 /PRNewswire/ -- On July 18, 2026, Macau's first MINISO LAND officially opened at Shoppes at Venetian, marking the debut of MINISO's highest-tier store format in the market. The new store, the brand's largest in Macau, brings together an enhanced product offering and immersive IP experience, serving as a vibrant one-stop destination for both shopping and entertainment.Located at the iconic retail destination Shoppes at Venetian, MINISO LAND Macau benefits from the mall's diverse retail offering and flow of international visitors. The opening enables the brand to reach a broader mix of local consumers and international travelers, offering a new destination where visitors can discover products, engage with their favorite IPs and enjoy immersive experiences.Spanning over 400m² on the third floor of Shoppes at Venetian, the new MINISO LAND features more than 1,200 SKUs across a wide range of categories, including collectibles and blind boxes, plush toys, stationery and lifestyle products, offering consumers a one-stop destination for IP-inspired shopping and experiences.Bringing together more than 30 beloved IP collections, MINISO LAND Macau creates an immersive destination where fans can discover their favorite characters through themed displays, exclusive collections and interactive experiences. As a key destination for the brand's latest IP collaborations and product launches in Macau, the store offers consumers early access to fresh collections and exclusive experiences. Current highlights include the YOYO and Disney and Pixar's Toy Story 5 Collection, the YOYO Tilted Head Series S2, and the Monchhichi Fun Coffee Farm Series—one of the most anticipated IP launches among local consumers—with more exciting IP launches to come.
