A new open-access monograph has been published to help organisations respond to growing concerns about trust and credibility in the age of artificial intelligence (AI).
Titled Engineering of Trust™: Surviving the Authority Disruption in a Synthetic Economy, the publication was written by communications strategist and artificial intelligence practitioner Celestine Ngozichukwuka Achi and released by Cihan Media Communications.
The monograph argues that AI has changed more than the way information is created and shared. It says the technology has created what it describes as an “authority disruption”, where traditional signs of expertise and credibility are becoming less dependable as AI tools can now generate content quickly and at scale.
According to the publication, organisations can no longer rely on visibility, publishing frequency or professional presentation alone to earn public confidence. Instead, it says institutions must be able to show where information came from, how it was verified, who is responsible for it and who developed the original ideas.
“For generations, the ability to produce polished, expert-sounding work represented something meaningful because producing it required expertise, time and institutional resources,” Achi said.
