Mail files anti-trust lawsuit against Google for 'illegally building its dominance in ad tech industry by harming rivals, bid-rigging on ad auctions and manipulating news search results'
The anti-trust lawsuit against Google was filed in New York on Tuesday
It was brought by Associated Newspapers Ltd. and Mail Media Inc, the parent company of DailyMail.com and MailOnline
The lawsuit accuses Google of utilizing its market power dominance to increase profits for themselves by engaging in bid-rigging and search bias
It alleges Google has illegally built its dominant position in the ad tech industry and controls the tools publishers use to buy and sell online ad space