Updated Jul 27, 2026 – 11.20am, first published at 5.00amLarry Emdur’s whisky label The Ben Buckler is to expand into the United States after securing investment from one of the stars of TV show Shark Tank, valuing the company at around $10 million.Emdur, a long-running and well-travelled television personality who has worked across networks Nine, Seven and Ten, started The Ben Buckler, named after a headland in Sydney’s Bondi, two years ago.clarification—This story has been updated to reflect that The Ben Buckler is no longer sold through Dan Murphy’s.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Emdur’s Ben Buckler whisky primed for US expansion, valued at $10m
The brand named for a prominent headland at Sydney’s Bondi has attracted investment from a businessman best known for starring in TV show Shark Tank.







