It has moved from being dominated by a few Kenyan tycoons to being led by a UAE-registered company.
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By
Brian Wasuna
Business Reporter
Nation Media Group
In just four years, the ownership of Milestone Games Ltd, the holding company that operates the SportPesa brand in Kenya, has moved from being dominated by a few Kenyan tycoons to being led by a UAE-registered company.
A court battle over the use of Kenya Premier League data by football streaming platforms and betting firms has been filed.
The fresh tax row comes seven years after the pursuit of Pevans East Africa, which then operated the SportPesa brand, over unpaid…
The case has become one of Kenya's longest-running betting disputes, surviving the collapse of the original SportPesa business,…
Corporate Kenya must stop treating our sport like a quarterly photo opportunity and start building decade-long partnerships, the…
At peak of their dominance in 2021, the top five firms accounted for 81 percent of the NSE’s market capitalisation, the measure…
Recent jackpot wins in Tanzania are an indication of a growing trend of sports fans reeling in massive payouts. SportPesa…
