LeBron James wound up picking Philadelphia, and no billboards were required.Back in February 2018, a businessman named Asher Raphael arranged for three billboards to be placed a few miles outside of Cleveland in a lighthearted effort to woo James to the Philadelphia 76ers. James decided later that year to leave the Cavaliers and join the Los Angeles Lakers. The billboard bit seemed futile.Instead, maybe it was just premature. James announced Friday that he’s joining the 76ers in what he said will be the “last decision” of his playing career — and, finally, Raphael can say the billboard investment from eight years ago paid off.“I was in the middle of a board meeting and my phone was going off like something was on fire,” said Raphael, the co-CEO of Power Home Remodeling, a Pennsylvania-based firm with offices around the country. “And it was people from all walks of life, employees, former employees, friends from all over the country being like: ‘It worked. Process completed.’ It was the coolest thing.”
The original billboard idea was loosely based on the award-winning 2017 film “Three Billboards Outside Ebbing, Missouri,” and was simply intended to be something fun.It wound up going viral.
