What AI? Chili's spends big on WiFi and tablets instead of tokens
By
Alex Bitter
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What AI? Chili's spends big on WiFi and tablets instead of tokens
Chris Caldwell, CIO of Brinker, focuses on upgrading Chili's tech infrastructure instead of AI, enhancing service and financial performance.
TL;DRAI
Chili's invested in WiFi upgrades and 23,000 ordering tablets instead of AI-driven operations, diverging from Starbucks and Burger King. Reflects tech lesson: operational stability and UX beat LLM hype; Caldwell uses AI only for internal brainstorm, not customer operations.
786 words~4 min read
