The SAMR has confiscated CNY 1.66 billion in illegal gains from Trip.com
Jul 25, 2026
10:54 am
What's the storyChina's market regulator has slapped a massive penalty of CNY 5.2 billion ($770 million) on Trip.com Group for abusing its dominant position in the country's online hotel-booking market.
The State Administration for Market Regulation (SAMR) said that Trip.com had used traffic-allocation mechanisms, platform rules, and technical measures to strike exclusive deals with some hotels in its quest to offer the lowest prices.
