NBA Africa & Future Nigeria Limited Announce Partnership
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NBA Africa has announced the launch of NBA REC – the league’s recreational basketball platform for players ages 18 and older designed to elevate university, community and adult basketball experiences – in Nigeria through a multiyear collaboration with Future Concerns Nigeria Limited, a leading Nigerian health, safety, environmental and engineering services company.
The collaboration marks the first NBA REC program in West Africa. Munch It – a popular snack brand under Kellogg Tolaram Nigeria Limited – will join Future Concerns as an Official Partner of the inaugural NBA REC University Tournament, which will take place at the University of Lagos on Friday, Aug. 7 and Saturday, Aug. 8. The two-day event will feature a tournament comprised of eight men’s university teams from across Nigeria, fan entertainment and community programming. Additional details about the participating teams and tournament programming will be announced in the coming weeks.
“Nigeria is home to some of the most passionate basketball fans and talented young athletes in the world, and our collaboration with Future Concerns Nigeria Limited and Munch It reflects a shared commitment to creating more opportunities for young people to play, compete and connect through the game,” said Head of NBA Nigeria Fola Folowosele. “Through NBA REC, we are building a platform that brings together basketball, lifestyle and community, and we are excited to launch this initiative with the inaugural NBA REC University Tournament in Lagos. Together, we look forward to creating meaningful experiences for participants while helping grow the game and basketball culture in Nigeria.”
