TL;DRMeta launched Seller, a dedicated iOS app for Marketplace power sellers with AI listing creation, unified inbox, and performance insights
Meta has launched Seller, a standalone app built for people who sell regularly on Facebook Marketplace, giving them dedicated tools for managing listings, communicating with buyers, and tracking sales performance in a single place. The free app is available now on the App Store for US users aged 18 and older, and syncs automatically with existing Marketplace listings, messages, and selling history. The launch coincides with Marketplace’s tenth anniversary, a platform that now sees 430 million items listed globally each month.
The centrepiece is AI-powered listing creation. Sellers upload photos and Meta AI fills in the title, description, suggested price, and category, reducing what was once a multi-step process to a quick review and publish. A bulk listing feature lets sellers post multiple items at once, and a unified inbox organises all buyer conversations by item so that no message thread gets lost between the main Facebook app and the new one.
Seller also includes a performance dashboard that surfaces views, clicks, message threads, and completed sales, giving frequent sellers the kind of data that e-commerce platforms like eBay and Etsy have offered for years but Marketplace largely lacked. The app is currently iOS-only, with a web experience for those who download it and Android testing underway. Selling through social platforms has become a serious income source for a growing number of people, and Meta is betting that a dedicated app can keep its most active sellers from drifting to rivals like TikTok Shop and Whatnot.
