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Midjourney acquired the astrology app Co-Star | TechCrunch
The AI lab Midjourney continues to expand its purview beyond image and video generation.
TL;DRAI
Midjourney acquires Co-Star, a 4.3M-MAU astrology app, integrating 24-person team to expand its consumer product portfolio. Strategic move signals AI labs' race for consumer stickiness via verticalization; team expertise enables Midjourney to build standalone app and diversify revenue beyond image generation.
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