Published on
24/07/2026 - 16:07 GMT+2
Beyond the pitch, Spain's triumph in securing their second World Cup star has boosted the international profile of the Spanish national team, strengthening its presence and connection with supporters in recent months, ever since the official announcement of the World Cup squad.
This impact is also the result of the communication strategy developed by the Royal Spanish Football Federation (RFEF), which has brought the team's day-to-day life closer to millions of followers throughout the World Cup. The national team’s social media accounts (@sefutbol) have gained 6.7 million new followers, a 31% increase in just two months.
The RFEF has strengthened its digital strategy through a model of constant communication based on exclusive content and a continuous presence on social media, showcasing the team's more human side and strengthening its bond with fans.
