ByteDance has reshuffled the leadership of Pico, its extended reality (XR) business, according to 36Kr. Founder Henry Zhou will step down as head of Pico to pursue other career opportunities. Li Xiaokai will succeed Zhou and assume full responsibility for the business.
People familiar with the matter said the transition will not affect Pico’s established strategy, R&D efforts, or product roadmap. The company remains on track to introduce a new mixed reality (MR) headset later this year.
Zhou played a central role in building Pico over the past 11 years. The company has announced his departure internally and thanked him for his long-term commitment and contributions.
Li has years of experience in consumer electronics and hardware product development and management. Since joining Pico in 2021, he has overseen the company’s core products and technology development, leading teams responsible for MR products and next-generation technologies while strengthening Pico’s capabilities in optical displays, chips, perception, and system architecture.
A ByteDance insider said that the company has not changed its long-term view of XR’s strategic value and will continue supporting Pico’s efforts in technology research and product innovation.







