In the 30 days since Sophie Cunningham directed a prolonged point at DeWanna Bonner—and became a viral meme in the process—the Indiana Fever guard has gained more than a million followers on both Instagram and TikTok, according to digital analytics firm Social Blade.

For comparison, fellow Fever guard and WNBA megastar Caitlin Clark gained roughly 160,000 followers on Instagram during the same period. Dallas Wings guard Paige Bueckers and Atlanta Dream forward Angel Reese—other faces of the league—gained approximately 8,500 and lost around 3,000, respectively.

Though Cunningham’s freshly supercharged Instagram follower count of 2.6 million is still well behind that of Clark (3.8 million), Bueckers (3 million) and Reese (5.2 million), her engagement rate—a metric of utmost importance to advertisers and brand partners—is much higher. Per Social Blade, Cunningham averages approximately 300,000 likes and 3,000 comments per post on the platform; Bueckers’s typical engagement—235,000 likes and 1,000 comments a post—is the next closest.

This isn’t Cunningham’s first surge since joining the Fever last year.

The guard—who had a relatively low profile during her six previous seasons with the Phoenix Mercury—earned a reputation as Caitlin Clark’s “enforcer” after getting into a brawl with then-Connecticut Sun guard Jacy Sheldon during a June 2025 Commissioner’s Cup game. Shortly after the incident, Cunningham launched a podcast with Colin Cowherd’s digital media network, The Volume. (The podcast, called Show Me Something, is co-hosted by Cunningham’s high school classmate West Wilson, formerly of Bravo’s Summer House.)