Already the epicenter for brick-and-mortar purveyors of luxury, Beverly Hills has a new addition to its litany of A-list ateliers, the Mercedes-Benz Studio Los Angeles. Officially opened earlier this week, the marque’s nascent enclave—at 242 North Beverly Drive—is part of what the automaker refers to as its “global studios concept.” One of 13 such customer centers now operating around the world, it’s the first stateside location.
“This year we celebrate 140 years since Carl Benz invented the automobile, and for 138 of those years, America has been part of our journey,” stated Mathias Geisen, a member of the Board of Management of Mercedes-Benz Group, at the premiere. “Today, the U.S. is one of our most important partners . . . this strong connection is what makes the studio in Los Angeles especially meaningful to us.”
The first floor of the two-story space is currently open to the public and will host various events and exhibitions focused on tapping into both the culture of Southern California and the legacy brand itself. To set the tone, the debut evening featured a performance by actress, singer, and songwriter Suki Waterhouse. Afterward, guests were invited to browse collaborative capsule collections, savor cocktails, and engage in listening experiences presented through the partnership between Mercedes and Dolby Laboratories.
