The summer of soccer continues — that is the tagline Wrexham are adopting for a tour to build on the men’s World Cup, as well as the club’s strong North American links.Tampa, New York and Philadelphia will host Phil Parkinson’s side, who flew across the Atlantic on Wednesday for a trip featuring a trio of friendlies against Premier League opposition — Leeds United, Liverpool and Sunderland.As with the club’s two previous jaunts to the United States in 2024 and 2025, an assortment of characters familiar to viewers of Welcome to Wrexham will also be heading to the east coast, including Wayne Jones, the ever-popular landlord of The Turf pub, plus former promotion heroes Steven Fletcher, Ben Tozer and Ben Foster.A kit launch at NASDAQ, the second-largest stock exchange in the world, will include images of the new home shirt being beamed around Times Square, along with a red carpet event in Brooklyn on the eve of Wrexham playing at Yankee Stadium, further underlining the global reach of a club owned by Hollywood stars Rob Mac and Ryan Reynolds.“Everyone is very excited for the tour,” says Rob Faulkner, Wrexham’s chief business and communications officer. “Wrexham has built a loyal fanbase in North America and this is a great way of staying connected.“The intention is to continue a wonderful summer of football. The World Cup was brilliant, all those full stadiums and great matches. Now there’s a chance to enjoy even more in cities that weren’t a World Cup host venue.”Wrexham will become one of the few football teams to play at the iconic Yankee Stadium (Mike Stobe/Getty Images)“The planning began a year ago, when we were on tour in Australia and New Zealand, and the question asked was whether the market would be saturated following the biggest football tournament globally.“But the feeling is there’s plenty of room for both. Especially in the towns and cities where people were caught up in World Cup fever but could not attend games. What a perfect time to bring Wrexham here after we visited the west coast in 2024.”Wrexham are certainly arriving at an opportune time. Football is booming in the States on the back of a World Cup that saw fans flock to games.In total, 6,810,966 fans watched the expanded 104-game format across the U.S., Canada and Mexico, creating an average attendance of 65,490, the second highest of all time behind USA 94.Tapping further into a market that has already proved lucrative — 57.7 per cent of Wrexham’s annual turnover of £33million ($44m) in the 2024-25 League One promotion season came from outside Europe and the United Kingdom, with North America the key driver — can only help those well-stated Premier League ambitions of the club’s owners.Likewise, strengthening further the bond with an American fanbase initially drawn in by watching the documentary, which, in April, was renewed for another three years until 2029.Paul McCord, a former NFL coach with a Super Bowl title to his name, lives in Tampa with his wife Mindy and son LJ, and is eagerly looking forward to Saturday’s tour opener against Leeds at Raymond James Stadium.Paul McCord and family on one of their trips from the U.S. to Wrexham (Richard Sutcliffe/The Athletic)Having visited north Wales four times, he has made plenty of friends, and he is throwing a party to welcome them to Florida on the eve of the Leeds match.“The club is the ultimate community get-together,” says McCord, a member of the coaching team who took the Baltimore Ravens to Super Bowl glory in 2001. “The players treat each kid waiting to meet them like their own little brother.“Mulls (Paul Mullin) made such an impression on LJ (during a post-match kickabout on the 2023 tour) that he took up soccer. We follow the players who have come and gone like family. They’re all special to us.“My family have travelled to Wrexham three times and I’ve gone once on my own to explore and walk the town. Quite honestly, I feel like I live there, and I would be proud to live there, because of the type of neighbours that we have met over the years.”