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Some of the Philippines’ most familiar personal care brands are entering a new chapter as Wipro Consumer Care International (WCCI) moves to expand its presence in the country.
Wipro Consumer Care International, the FMCG division of Wipro Enterprises, announced that it has signed a definitive agreement to acquire 100 percent of the shareholding in S Brands Consumer Care Inc. (S Brands), a leading personal care company in the Philippines. The transaction marks Wipro Consumer Care International’s second strategic acquisition in the country following the acquisition of Splash Corporation in 2019.
According to the company, the acquisition further strengthens its personal care portfolio and reinforces its leadership position across Southeast Asia.
S Brands has established itself as a major player in the Philippine personal care market with a portfolio of trusted brands across several categories. These include KERATINplus, the country’s No. 1 hair treatment brand; AlcoPlus, one of the country’s most trusted hygiene brands; DeoPlus, a fast-growing leader in powder deodorants; Empress hair care; Grips men’s grooming products; and Fiona Cologne, a leading fragrance brand for teens.
