New research has revealed that tourists are 15 percent less likely to return to Spain if they've experienced abnormally hot weather while on vacation.
Extreme heat is already causing many issues across Spain, from severe wildfires to related health problems and challenges for those working outdoors, but recent evidence suggests it could be affecting Spain’s famed tourist industry now too.
For several years now, many places in Spain have been suffering from overtourism, with some locals calling for holidaymakers to reconsider visiting the most crowded destinations.
Aside from tourism protests and rising prices, there's increasing evidence that there's another major factor putting off tourists from ever returning to Spain - the intense summer heat.
A recent analysis by CaixaBank Research reveals that extreme temperatures are having an increasingly negative impact on international tourism in Spain.
