Jose Mourinho is back at Real Madrid — and, as ever, it is on his terms.During Madrid’s recent presidential election campaign, just moments after challenger Enrique Riquelme had finished speaking on Spain’s leading entertainment show El Hormiguero on June 3, viewers across the country were greeted by an advert featuring Mourinho alongside the slogan: “Florentino Perez 2026.”The 63-year-old coach had not yet been officially announced as agreeing to a second spell at the Bernabeu, but simply saying “Yes” while wearing a Madrid shirt was enough to reveal his return — and publicly back the man who first brought him to the club for that initial reign between 2010 and 2013.Five days later, after Perez had been re-elected with 65 per cent of the vote, Mourinho appeared in another campaign video.His message was even shorter: “Yes, of course” — he would be returning to Madrid from then employers Benfica.Despite playing such a visible role during the election campaign, Mourinho has yet to be formally presented to the supporters. There has been no unveiling or introductory press conference — the kind of events that normally follow every high-profile appointment and signing at Madrid.Sources close to Mourinho, who, like all others in this article, spoke on the condition of anonymity to protect relationships, even suggested at the time that there may not be a presentation at all. Club sources say the situation remains unresolved, with no decision yet on when — or if — one will take place.What is certain is that Mourinho and his coaching staff have spent two weeks working at the Valdebebas training ground. Officially, almost everything we know about the start of his second spell as manager has come from the club or from Mourinho through social media.That is nothing unusual for Mourinho but in the absence of a public appearance, those posts have become one of the clearest windows into how his return to Madrid is unfolding.A blurred selfie posted by Mourinho on July 10 may not have been his finest photograph, but it struck a chord with Madrid supporters.
What we can learn about Jose Mourinho’s Real Madrid rebuild from his first photographs
There has been no presentation or news conference since Mourinho returned to the Bernabeu early this month - but lots of images to analyse






