Mattel and Lucha Libre AAA® Announce Worldwide Licensing Partnership
Available Fall 2027, Lucha Libre AAA Action Figures Join Mattel's Expanding WWE Portfolio
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Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company, and WWE today announced a new multi-year global licensing agreement at their joint San Diego Comic-Con panel that expands Mattel's WWE portfolio to include Lucha Libre AAA Worldwide (AAA), one of Mexico's most iconic and influential lucha libre promotions. This deal reinforces Mattel’s position as the home of WWE action figures and toys for fans worldwide.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260723204993/en/ Lucha Libre AAA Action Figures Join Mattel's Expanding WWE Portfolio
