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In reports to shareholders, Ted Sarandos disclosed that the shows you're watching may already be modified by AI
Published
July 23, 2026 2:01PM (EDT)
Caught in a Netflix streaming hole (nanci santos/Getty Images)
Netflix is turning your brain to mush
In reports to shareholders, Ted Sarandos disclosed that the shows you're watching may already be modified by AI.
TL;DRAI
Netflix deployed 300 AI-modified titles, including 17 minutes of synthetic footage in "The American Experiment" at half cost and double speed. For managers, it marks a precedent: cost-cutting via AI becomes preferable to investing in extended production timelines.
335 words~2 min read
