Liverpool and Leicester City both launched investment talks.
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Illustration: Rebecca Zisser/Axios
Soccer dealmaking has kicked off just days after the 2026 World Cup final.
Why it matters: The FIFA World Cup has historically gathered the largest global audience of any recurring television event worldwide, and private equity investors are increasingly bullish on sports and live events.
After the superlatives and the spending, what are the World Cup’s open questions?
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