The move comes as chatbots are increasingly able to automate tasks that once required dedicated design tools.
Adobe launches agentic assistant beta in Firefly and builds Claude version: automates cross-app workflows via chatbot. The signal: agentic AI shifts from content generation to interface for task automation—new customer acquisition driver over dedicated tools.
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An example of the new AI assistant in Adobe Firefly. Image: Adobe
Adobe on Monday began public testing of an agentic AI assistant inside Firefly and is building a lighter-weight version that can work inside chatbots, starting with Anthropic's Claude, company executives told Axios.
Why it matters: The move comes as chatbots are increasingly able to automate tasks that once required dedicated design tools.
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