U.S. Bank and GENYOUth Team Up to Expand Access to Flag Football in Schools and Communities

U.S. Bank and GENYOUth Team Up to Expand Access to Flag Football in Schools and Communities

$250,000 Investment will Support NFL FLAG-In-School and Advance Community Opportunities for Youth Physical Activity, Kicking Off at NFL Flag Championships

U.S. Bank today announced a new $250,000 partnership with national nonprofit GENYOUth, in collaboration with the National Football League, to expand access to flag football for youth across the country, helping more students experience the confidence, teamwork and lifelong wellness benefits that come from participating in sports. GENYOUth is a leading youth wellness powerhouse dedicated to helping schoolchildren thrive by living well-nourished and physically active lives.

Through the partnership, U.S. Bank is helping expand access to physical activity by supporting GENYOUth’s NFL FLAG-In-School program. Schools will receive turnkey equipment kits, standards-aligned curriculum, and digital resources that educators can use during physical education classes and before- and after-school programs and community activities. Together, GENYOUth and U.S. Bank are helping schools create more opportunities for students to move, play and thrive – while strengthening a pathway that enables young people to build skills and be active during and beyond the school day.