JEDDAH: Jeddah Transport Company has signed a memorandum of understanding with Saudi smart mobility provider HopOn Mobility to enhance first and last-mile connectivity and support the integration of shared micromobility services into the city’s public transport network.

The partnership aims to improve access to buses and other public transportation by introducing shared electric scooters and e-bikes to connect commuters between transport stations and their final destinations, while supporting Saudi Arabia’s Vision 2030 objectives for sustainable urban mobility.

The agreement was signed by Mojahed Khan, acting CEO and chief financial officer of Jeddah Transport Company, and Jamil Jamjoom, CEO and co-founder of HopOn Mobility.

Speaking to Arab News, Khan said micromobility could play a key role in transforming how people moved around Jeddah in the coming years by making journeys more flexible, convenient and connected.

He said: “Within an integrated transport network, micromobility can improve first and last-mile connectivity, allowing people to move seamlessly between different modes of transport, including buses, walking, e-scooters and bicycles.”