When the machine produces execution for free, and infinitely, value moves to the one thing it can't do: knowing what's worth making. Taste stops being a nice-to-have. It becomes the job.

Execution just became free

For the whole history of making things, execution was the bottleneck. Producing a working screen, a decent illustration, a functional feature took skill, skill took years, and years cost money. The economy of creative and technical work was priced on that scarcity. We paid for the making.

That pricing just collapsed. Code, layouts, images, copy: a model now produces competent versions of each in seconds, at near-zero marginal cost, in unlimited quantity. Whatever you think of the quality, the economic fact is settled. Execution went from scarce to abundant.

And abundance does a predictable thing to value: it pushes it up the stack, toward whatever is still scarce. So the useful question, for anyone who builds, is what's still scarce.