Prudential, the American insurance giant, is quietly exploring a sale of its Brazilian life insurance operation, a move that could value
Brazil · Business
Key Facts
—Asking price. Approximately US$3 billion, though market estimates place fair value closer to US$2 billion.
—Advisor. Morgan Stanley is running the preliminary sale process for Prudential.
—Brazil operation. Prudential do Brasil Seguros de Vida S.A. focuses on individual and group life insurance.
Companhia contratou Morgan Stanley para coordenar negociações; ativos locais são estimados em cerca de R$ 18 bilhões
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